Frequently Asked Questions

Yes. PictureArc is based in Karachi and works remotely with businesses worldwide. We agree communication windows, review milestones and responsibilities around your time zone and project needs. Any local market requirements are clarified before work begins.

PictureArc offers web design and development, SEO, digital marketing, social media marketing, paid advertising, branding, ecommerce development, software development and AI automation. You can discuss one service or a coordinated project covering several areas.

Use our contact form and select the service you need, or email info@picturearc.com. Share your goals, current website if available, required features and preferred timeline. We review the brief before proposing a scope, deliverables and costs.

Yes. You can start with a focused brief, such as a website redesign, SEO review or brand identity. Additional services can be scoped separately when there is a clear business need. A full package is not required.

Both depend on scope, complexity, available content, integrations and review rounds. We agree milestones and responsibilities in the proposal. New requirements after approval may affect the budget or delivery schedule.

Prepare your goals, audience information, brand assets, existing content and examples of work you like. We will identify any platform access needed during planning. Passwords and other sensitive access details should be shared through an agreed secure method.

An SEO scope can include a website audit, keyword mapping, on page improvements, technical fixes, content planning and off page work. We prioritise the tasks relevant to your website instead of assuming every business needs the same checklist.

On page SEO concerns the content and structure of your pages, including titles, headings and internal links. Technical SEO addresses how a website can be accessed and understood by search engines. Off page SEO concerns relevant signals and visibility beyond your own website.

No. Rankings and organic traffic depend on competition, search demand, the website and factors outside our control. The scope should define the work and reporting rather than promise a fixed ranking or an immediate result.

We agree a starting point and track relevant indicators such as search visibility, useful organic visits and enquiries or sales where measurement is available. Reports should explain completed work, observed changes and recommended next steps.

Often the first step is to review the current platform, pages and technical limitations. Content and structural improvements may be possible within the existing site. If a rebuild is necessary, we explain the reason and scope it separately.

Both can be discussed. For a new site, we plan the structure, content and key user journeys first. For a redesign, we review what should be retained and what needs improvement before recommending changes.

Responsive layouts are included in website planning. We test agreed page layouts and important interactions at desktop and mobile sizes, including menus and forms. Any specialised device or browser requirements should be agreed before development.

If you need to edit pages, images or articles, we can include a suitable content management system in the scope. A dashboard is not automatically part of every website build. The editable areas and training need to be agreed.

These are separate items unless explicitly included in the proposal. We clarify who supplies copy and images, who manages hosting, and what support is available after handover. Recurring subscriptions and maintenance should be identified upfront.

We start with your audience, offer, goals and available budget. The plan can combine relevant channels such as content, search, email or paid campaigns. Channel choices should reflect your priorities and available resources.

Yes. A strategy brief can cover audience priorities, messaging, channel roles, content themes and a measurement plan. Campaign production and ongoing management can then be scoped separately.

Content planning, copy and email campaigns can be included where relevant. We agree the formats, volume, approval process and sending platform first. Any subscriber lists must be appropriate for the intended use.

Reporting is based on agreed objectives and available tracking. It can include enquiries, sales, campaign engagement and completed activity. We distinguish observed results from assumptions and explain what should be tested next.

The choice depends on where your audience is active and what content you can sustain. We review the business and recommend a focused selection rather than maintaining every platform without a clear purpose.

Depending on the agreed scope, it can cover planning, captions, creative assets, scheduling and reporting. Comment moderation, direct message handling, photography and video production should be listed explicitly if required.

We can agree an approval workflow and content calendar before work starts. Your team supplies factual business information and feedback. Approval deadlines help keep scheduled content on track.

Organic content management and paid advertising are different activities. Paid campaigns can be added to the brief, with the media budget, creative requirements and management fees clearly separated.

Pay per click advertising is a model where an advertiser pays for clicks on an ad. Campaigns can support goals such as enquiries or sales. The platform, targeting and budget should be selected around the offer and audience.

Advertising spend and management fees are separate unless a proposal explicitly states otherwise. The plan should identify who pays the platform, spending limits and any additional creative or landing page costs.

Not always, but the destination must match the advert and help visitors take the intended next step. We review the current page and recommend changes or a dedicated landing page when appropriate.

We agree the campaign objective and check that relevant tracking is available. Evaluation can consider qualified leads, sales and cost per result, alongside click and engagement data. Results cannot be guaranteed.

A branding scope can include positioning, messaging, logo design, colours, typography and guidelines. Applications such as social templates, stationery or packaging are agreed separately so the deliverables are clear.

Yes. We first identify which elements are still useful and which need improvement. The brief can focus on a light visual refresh or a wider identity update, depending on your objectives.

The proposal sets the number of concepts, review stages and revision rounds. Consolidated feedback helps keep decisions clear. A new direction outside the approved brief may require additional time and scope.

Final file formats depend on the deliverables and intended uses. We agree the editable and export files, guidelines and any third party font or image licences before handover.

Both are possible depending on the platform and requirements. We review products, catalogue structure, checkout needs and operations before recommending a new build or improvements to the existing store.

The choice depends on your catalogue, integrations, content needs, operating budget and required flexibility. We can assess options such as Shopify, WooCommerce or a custom solution during planning.

Integration work can be included after checking provider availability and compatibility. Account approval, transaction fees and third party subscriptions remain subject to the relevant providers and should be budgeted separately.

Product entry and migration must be included in the scope. We agree the volume, source data, images and responsibility for checking accuracy. Existing customer or order data requires careful handling and appropriate access.

Examples include web applications, internal dashboards, customer portals and API integrations. We start by understanding the workflow and users, then define the features and constraints before recommending an implementation.

Yes. A first release can focus on the essential workflow, with additional features considered later. Each phase should have agreed acceptance criteria, responsibilities and a clear budget.

We first review the systems, their available APIs and access permissions. Integration feasibility depends on those interfaces and any provider restrictions. Data mapping and error handling are part of the planning.

Handover, documentation and any agreed support are defined in the proposal. Ongoing maintenance, hosting, monitoring and new features should have clear ownership and a separate scope where needed.

Potential examples include routine data transfer, enquiry routing, reporting and repetitive administrative steps. We review the workflow first to identify which steps are suitable and where human review should remain.

We assess the available APIs, permissions, data requirements and provider restrictions. A small pilot can help evaluate whether the integration is useful before committing to a wider rollout.

The scope must identify what data is needed, who can access it and which providers will process it. Avoid supplying confidential data during initial enquiries. Access controls and retention requirements should be agreed before implementation.

For many uses, yes. AI outputs can be inaccurate or unsuitable, so the workflow should define checks, escalation and who makes final decisions. Automation should not be presented as a guarantee of error free work.

Provider subscriptions and usage based charges are separate unless specifically included. We clarify expected usage, account ownership and spending controls during planning, since costs may change with volume.