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Social Media Management / IN MOTION

A closer look at social media management.

Explore the moving pieces behind social media management: calendar coordination, account activity, reporting & review.

Interface preview
● ● ●WORKSPACE↗
Social Media Management / WORKING BRIEF

Publishing calendar and approval workflow

Make topics, dates and approval status visible so upcoming content does not depend on last minute decisions.

IN FOCUSCalendar Coordination

Maintain an agreed schedule and organise the approvals needed before content is published.

01 / Social Media Management

Calendar Coordination

A visual look at the decisions behind the experience.

● ● ●CONNECTED VIEW↗
IMPLEMENTATION / Social Media Management

Ready for review.

  1. ✓Review account access, platforms and management responsibilities.
  2. ✓Agree the calendar, approval process and escalation rules.
  3. 03Schedule approved posts and complete scoped account tasks.
  4. 04Report activity and refine the next period’s priorities.
Review the agreed outputs before handover.
02 / Social Media Management

Account Activity

See how the details connect to the wider workflow.

Our focus

Practical social media management, built around your goals

Calendar Coordination

Plan
Maintain an agreed schedule and organise the approvals needed before content is published.

Account Activity

Create
Handle the publishing and account tasks explicitly included in the management agreement.

Reporting & Review

Connect
Summarise completed activity and relevant insights to inform the next content cycle.
Step 01

Discover & Scope

Review account access, platforms and management responsibilities.
Step 02

Plan & Prepare

Agree the calendar, approval process and escalation rules.
Step 03

Deliver & Review

Schedule approved posts and complete scoped account tasks.
Step 04

Verify & Handover

Report activity and refine the next period’s priorities.

Social Media Management

Calendar Coordination

Account Activity

Reporting & Review

WHAT THE WORK LEAVES YOU WITH

A clear scope for social media management.

Social media management that keeps approved content moving. We organize calendars, scheduling and performance reviews, and agree who handles community messages so your accounts have a consistent voice and clear ownership.

01

Publishing calendar and approval workflow

Make topics, dates and approval status visible so upcoming content does not depend on last minute decisions.

02

Scheduled content within agreed channels

Prepare and schedule approved material using the access and publishing tools included in the engagement.

03

Activity summary and response escalation notes

Document the activity and route enquiries or sensitive replies to the agreed owner within the response arrangement.

Always on community management, influencer fees, shoots and paid promotion are scoped separately. Response hours are agreed in advance.

A GOOD START MAKES A DIFFERENCE

Bring the context.
We’ll help shape the next step.

No perfectly written brief required. A short explanation of what is happening now and what you want to change is enough to start the conversation.

Discuss social media management ↗

What we need from you

  • Your current social profiles and brand assets
  • Products, stories and expertise worth sharing
  • Approval owners and any response/escalation rules

What we check before handover

  • Review account access, platforms and management responsibilities.
  • Report activity and refine the next period’s priorities.
  • Agreed deliverables, review notes and ownership are documented.
Frequently Asked Questions

Clear Answers, To
Quick Solutions

Common questions about social media management, project planning and what is included in an agreed scope.
  • Will you answer all comments and direct messages?
    Only if that responsibility is included. We agree coverage, response guidelines and escalation for questions your team needs to answer.
  • Organic publishing and paid campaigns are separate activities. Advertising creative, platform spend and campaign management should be added explicitly if needed.
  • We review your requirements, existing assets and dependencies before proposing deliverables and milestones. The proposal sets review rounds, responsibilities and costs. Additional requirements are agreed separately.
  • Use the form below or email info@picturearc.com. Describe what you need, select the parent service and mention Social Media Management in your message. Please share system access only through an agreed secure method.
Get in touch

Let’s talk social media management. Bring the questions.

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