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PPC & Paid Advertising / IN MOTION

Give every click somewhere useful to go.

Paid campaigns work as a chain: intent, message, creative, landing page and follow up. We plan those pieces together and keep budget decisions visible throughout the engagement.

● ● ●WORKSPACE↗

A considered website for your next chapter

Explore a clear, connected approach to your digital presence. Tell us what you want to build.

Our approachStart a project

PPC & Paid Advertising / Message → Destination

01 / PPC & Paid Advertising

The message meets the audience

A visual look at the decisions behind the experience.

● ● ●CONNECTED VIEW↗

CAMPAIGN WORKSPACE

Give the click a purpose.

01Audience & intent✓

02Message & creative✓

03Landing page match✓

04Conversion checks✓

Budget and launch settings are reviewed before activation.

02 / PPC & Paid Advertising

A structured campaign, not a guessing game

See how the details connect to the wider workflow.

Paid Search

Paid Social

Campaign Testing

Remarketing

Orange bullseye and arrow beside an advertising placement and pointer

Our strategy

Put your advertising budget behind a clear plan

Advertising planning begins with the offer and landing page. We agree the audience, budget and meaningful conversion action before building campaigns.

Relevant Campaigns

Align audiences, keywords and messages with the products or services you want to promote.

Clear Budget Ownership

Separate media spend from management and production costs, with agreed approval responsibilities.

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PPC & Paid Advertising / THE WORKFLOW

A clear route.
A considered result.

01Campaign structure
02Ad assets
03Tracking checks

Destinations work and match the advertisement. Budget and targeting settings match the agreed plan.

BUILT AROUND YOUR BUSINESS

From the first click to a meaningful next step

Delivery may include setup, copy, creative coordination and tracking checks, followed by adjustments using available data. We report against agreed objectives, not guaranteed returns or lead volumes. Advertising spend is separate from management fees.

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How we work

Your next step, with
a clear process

Step 01

Review the Offer

Understand the audience, campaign goal, landing pages and available measurement.

Step 02

Build the Campaign

Set the agreed structure, targeting, creative and budget controls.

Step 03

Launch & Check

Publish approved campaigns and check delivery, destination pages and tracking.

Step 04

Optimize & Report

Review spend and meaningful results, then test informed adjustments.

WHAT THE WORK LEAVES YOU WITH

Useful outputs. Not just activity.

Paid campaigns work as a chain: intent, message, creative, landing page and follow up. We plan those pieces together and keep budget decisions visible throughout the engagement.

Campaign structure

Selected platforms, audience or search groups and a budget allocation for approval.

Ad assets

Agreed copy and creative variations connected to the offer and landing page message.

Tracking checks

Verification of the conversion actions and measurement setup included in the scope.

Optimisation notes

A record of adjustments, observed performance and the next tests to consider.

Advertising spend is paid separately. Platform approvals, ad delivery and acquisition costs depend on factors outside our control.

A GOOD START MAKES A DIFFERENCE

Bring the context.
We’ll help shape the next step.

No perfectly written brief required. A short explanation of what is happening now and what you want to change is enough to start the conversation.

Discuss your project ↗

What we need from you

Your offer, target geography and conversion action
Advertising accounts and any previous campaign learnings
Media budget, approval boundaries and landing page access

What we check before handover

Destinations work and match the advertisement
Budget and targeting settings match the agreed plan
Conversion actions are checked before relying on reports

Frequently Asked Questions

Clear Answers, To
Quick Solutions

Common questions about ppc & paid advertising, project planning and what is included in an agreed scope.

What is PPC advertising?
Pay per click advertising is a model where an advertiser pays for clicks on an ad. Campaigns can support goals such as enquiries or sales. The platform, targeting and budget should be selected around the offer and audience.
Is advertising spend included in your management fee?
Advertising spend and management fees are separate unless a proposal explicitly states otherwise. The plan should identify who pays the platform, spending limits and any additional creative or landing page costs.
Do I need a dedicated landing page?
Not always, but the destination must match the advert and help visitors take the intended next step. We review the current page and recommend changes or a dedicated landing page when appropriate.
How do you assess campaign performance?
We agree the campaign objective and check that relevant tracking is available. Evaluation can consider qualified leads, sales and cost per result, alongside click and engagement data. Results cannot be guaranteed.

PPC & Paid Advertising