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Google Ads Management / IN MOTION

A closer look at google ads management.

Explore the moving pieces behind google ads management: campaign structure, ads & destinations, budget & review.

Interface preview
● ● ●WORKSPACE↗
Google Ads Management / WORKING BRIEF

Search campaign and keyword group structure

Group relevant search intent, exclusions and destinations so each campaign has a clear purpose.

IN FOCUSCampaign Structure

Organise targeting and campaign priorities around the products or services you want to promote.

01 / Google Ads Management

Campaign Structure

A visual look at the decisions behind the experience.

● ● ●CONNECTED VIEW↗
IMPLEMENTATION / Google Ads Management

Ready for review.

  1. ✓Review your offer, account and measurement requirements.
  2. ✓Plan campaign targeting, messages and budget controls.
  3. 03Launch approved ads and check the destination journey.
  4. 04Review results and refine the agreed campaign activity.
Review the agreed outputs before handover.
02 / Google Ads Management

Ads & Destinations

See how the details connect to the wider workflow.

Our focus

Practical google ads management, built around your goals

Campaign Structure

Plan
Organise targeting and campaign priorities around the products or services you want to promote.

Ads & Destinations

Create
Align the message and landing page so visitors encounter a consistent offer after the click.

Budget & Review

Connect
Monitor agreed spend and useful performance signals, then prioritise adjustments and tests.
Step 01

Discover & Scope

Review your offer, account and measurement requirements.
Step 02

Plan & Prepare

Plan campaign targeting, messages and budget controls.
Step 03

Deliver & Review

Launch approved ads and check the destination journey.
Step 04

Verify & Handover

Review results and refine the agreed campaign activity.

Google Ads Management

Campaign Structure

Ads & Destinations

Budget & Review

WHAT THE WORK LEAVES YOU WITH

A clear scope for google ads management.

Google Ads management for relevant searches and clear campaign goals. We organize keywords, negative keywords, ad copy and landing pages, then review budget settings and conversion tracking before campaigns go live.

01

Search campaign and keyword group structure

Group relevant search intent, exclusions and destinations so each campaign has a clear purpose.

02

Ad copy variations and destination checks

Write variations around the actual offer and check that the landing page supports the promise in the ad.

03

Budget, conversion and review settings

Review spending controls and conversion settings, then document observations and agreed adjustments.

Advertising spend is paid separately. Platform approvals, ad delivery and acquisition costs depend on factors outside our control.

A GOOD START MAKES A DIFFERENCE

Bring the context.
We’ll help shape the next step.

No perfectly written brief required. A short explanation of what is happening now and what you want to change is enough to start the conversation.

Discuss google ads management ↗

What we need from you

  • Your offer, target geography and conversion action
  • Advertising accounts and any previous campaign learnings
  • Media budget, approval boundaries and landing page access

What we check before handover

  • Review your offer, account and measurement requirements.
  • Review results and refine the agreed campaign activity.
  • Agreed deliverables, review notes and ownership are documented.
Frequently Asked Questions

Clear Answers, To
Quick Solutions

Common questions about google ads management, project planning and what is included in an agreed scope.
  • Is the advertising budget included in your fee?
    Media spend is separate unless the proposal expressly includes it. The agreement should identify who pays the advertising platform and what spending limits apply.
  • We can first review the account and its history with appropriate access. Any restructuring, tracking work or landing page changes are then scoped before implementation.
  • We review your requirements, existing assets and dependencies before proposing deliverables and milestones. The proposal sets review rounds, responsibilities and costs. Additional requirements are agreed separately.
  • Use the form below or email info@picturearc.com. Describe what you need, select the parent service and mention Google Ads Management in your message. Please share system access only through an agreed secure method.
Get in touch

Let’s talk google ads management. Bring the questions.

+92 323 2569787

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