Brand Guidelines | PictureArc

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Brand Guidelines / IN MOTION

A closer look at brand guidelines.

Explore the moving pieces behind brand guidelines: identity rules, colour & typography, application guidance.

● ● ●WORKSPACE↗

Brand Guidelines / WORKING BRIEF

Logo and spacing rules

Explain permitted logo versions, minimum space and common mistakes using clear visual examples.

IN FOCUSIdentity Rules

Explain approved logo versions, spacing, backgrounds and common uses to avoid.

01 / Brand Guidelines

Identity Rules

A visual look at the decisions behind the experience.

● ● ●CONNECTED VIEW↗

IMPLEMENTATION / Brand Guidelines

Ready for review.

✓Collect approved identity assets and review existing usage.
✓Define the sections and examples needed in the guide.
03Document the rules with clear written and visual guidance.
04Review the document and hand over the agreed formats.

Review the agreed outputs before handover.

02 / Brand Guidelines

Colour & Typography

See how the details connect to the wider workflow.

Our focus

Practical brand guidelines, built around your goals

Identity Rules

Plan

Explain approved logo versions, spacing, backgrounds and common uses to avoid.

Colour & Typography

Create

Record the palette and typographic hierarchy with practical examples.

Application Guidance

Connect

Show how the identity works in the digital or print contexts included in the brief.

Step 01

Discover & Scope

Collect approved identity assets and review existing usage.

Step 02

Plan & Prepare

Define the sections and examples needed in the guide.

Step 03

Deliver & Review

Document the rules with clear written and visual guidance.

Step 04

Verify & Handover

Review the document and hand over the agreed formats.

Brand Guidelines

Identity Rules

Colour & Typography

Application Guidance

WHAT THE WORK LEAVES YOU WITH

A clear scope for brand guidelines.

Brand guidelines that help your team use its identity consistently. We document logo placement, colors, typography and practical examples so designers, marketers and suppliers can work from the same approved reference.

01

Logo and spacing rules

Explain permitted logo versions, minimum space and common mistakes using clear visual examples.

02

Colour and typography specifications

Record the agreed colour values, type choices and hierarchy, including relevant licensing dependencies.

03

Application examples for consistent use

Show how the system behaves in practical layouts so the guide helps people make everyday design decisions.

Trademark clearance, font licensing, print production and additional applications are separate unless expressly included.

A GOOD START MAKES A DIFFERENCE

Bring the context.
We’ll help shape the next step.

No perfectly written brief required. A short explanation of what is happening now and what you want to change is enough to start the conversation.

Discuss brand guidelines ↗

What we need from you

What the brand stands for and who it serves
Existing identity assets and anything that must stay
The print and digital touchpoints you need first

What we check before handover

Collect approved identity assets and review existing usage.
Review the document and hand over the agreed formats.
Agreed deliverables, review notes and ownership are documented.

Frequently Asked Questions

Clear Answers, To
Quick Solutions

Common questions about brand guidelines, project planning and what is included in an agreed scope.

Can you create guidelines for an existing brand?
Yes. We first check that the supplied identity is approved and that the necessary assets and specifications are available.
Does this include redesigning inconsistent assets?
Not automatically. The guide can highlight inconsistencies, but redesigning templates or collateral should be included as a separate deliverable where required.
How are the scope, timeline and cost agreed?
We review your requirements, existing assets and dependencies before proposing deliverables and milestones. The proposal sets review rounds, responsibilities and costs. Additional requirements are agreed separately.
How do I get started?
Use the form below or email info@picturearc.com. Describe what you need, select the parent service and mention Brand Guidelines in your message. Please share system access only through an agreed secure method.