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Digital Strategy / IN MOTION

A closer look at digital strategy.

Explore the moving pieces behind digital strategy: audience & offer, channel priorities, delivery roadmap.

Interface preview
● ● ●WORKSPACE↗
Digital Strategy / WORKING BRIEF

Audience and offer framework

Clarify who the offer is for, the problem it addresses and the information people need before enquiring.

IN FOCUSAudience & Offer

Clarify who you want to reach, what they need and why your offer is relevant to them.

01 / Digital Strategy

Audience & Offer

A visual look at the decisions behind the experience.

● ● ●CONNECTED VIEW↗
IMPLEMENTATION / Digital Strategy

Ready for review.

  1. ✓Review your business goals and current marketing activity.
  2. ✓Clarify audience priorities and the core message.
  3. 03Define channel roles, content themes and an action plan.
  4. 04Review the roadmap and agree delivery responsibilities.
Review the agreed outputs before handover.
02 / Digital Strategy

Channel Priorities

See how the details connect to the wider workflow.

Our focus

Practical digital strategy, built around your goals

Audience & Offer

Plan
Clarify who you want to reach, what they need and why your offer is relevant to them.

Channel Priorities

Create
Choose the role of each proposed channel instead of spreading effort across every available platform.

Delivery Roadmap

Connect
Set out the actions, responsibilities and measurement requirements needed to put the strategy into practice.
Step 01

Discover & Scope

Review your business goals and current marketing activity.
Step 02

Plan & Prepare

Clarify audience priorities and the core message.
Step 03

Deliver & Review

Define channel roles, content themes and an action plan.
Step 04

Verify & Handover

Review the roadmap and agree delivery responsibilities.

Digital Strategy

Audience & Offer

Channel Priorities

Delivery Roadmap

WHAT THE WORK LEAVES YOU WITH

A clear scope for digital strategy.

Digital marketing strategy that gives every channel a purpose. We review your audience, offer and existing activity, then build a practical roadmap for content, search, email and paid campaigns around agreed business goals.

01

Audience and offer framework

Clarify who the offer is for, the problem it addresses and the information people need before enquiring.

02

Channel roles and campaign priorities

Give each selected channel a job instead of trying to publish the same message everywhere.

03

Measurement and review plan

Define the signals worth reviewing, where they come from and who turns the findings into decisions.

Media spend, paid tools and specialist production are separate from service fees unless the proposal expressly includes them.

A GOOD START MAKES A DIFFERENCE

Bring the context.
We’ll help shape the next step.

No perfectly written brief required. A short explanation of what is happening now and what you want to change is enough to start the conversation.

Discuss digital strategy ↗

What we need from you

  • Your offer, audience and main commercial priority
  • Existing channels, creative assets and permissions
  • Budget boundaries and how enquiries are currently handled

What we check before handover

  • Review your business goals and current marketing activity.
  • Review the roadmap and agree delivery responsibilities.
  • Agreed deliverables, review notes and ownership are documented.
Frequently Asked Questions

Clear Answers, To
Quick Solutions

Common questions about digital strategy, project planning and what is included in an agreed scope.
  • Do I need to buy campaign management as well?
    No. Strategy can be a standalone engagement. If you want implementation support, the campaign and content deliverables can be agreed separately.
  • We can discuss how resources should be prioritised using the information you provide. Platform spend, production costs and management fees should remain clearly separated in any delivery plan.
  • We review your requirements, existing assets and dependencies before proposing deliverables and milestones. The proposal sets review rounds, responsibilities and costs. Additional requirements are agreed separately.
  • Use the form below or email info@picturearc.com. Describe what you need, select the parent service and mention Digital Strategy in your message. Please share system access only through an agreed secure method.
Get in touch

Let’s talk digital strategy. Bring the questions.

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