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Our focus

Practical social media strategy, built around your goals

Profile Review

Plan

Assess existing channels, content and consistency against the goals of your business.

Content Direction

Create

Define themes, formats and tone of voice that fit the audience and each selected platform.

Working Plan

Connect

Set a realistic publishing rhythm and clarify approvals, ownership and reporting priorities.

Step 01

Discover & Scope

Review existing profiles, audience needs and business goals.

Step 02

Plan & Prepare

Define platform priorities and the role of each channel.

Step 03

Deliver & Review

Develop content pillars and a practical calendar framework.

Step 04

Verify & Handover

Agree responsibilities and how the strategy will be reviewed.

Social Media Strategy

Profile Review

Content Direction

Working Plan

WHAT THE WORK LEAVES YOU WITH

A clear scope for social media strategy.

Social media strategy that connects your audience, brand voice and publishing plan. We define platform roles, content themes and review workflows so your team knows what to publish, why it matters and how to evaluate it.

Channel and audience review

Review who follows you, the role of each channel and the types of content your team can sustain.

Voice, themes and content pillars

Translate the brand’s perspective into recurring themes, examples and practical rules for writing.

Practical publishing and review rhythm

Set a realistic cadence with approval responsibilities and a regular point to review what is worth repeating.

Always on community management, influencer fees, shoots and paid promotion are scoped separately. Response hours are agreed in advance.

A GOOD START MAKES A DIFFERENCE

Bring the context.
We’ll help shape the next step.

No perfectly written brief required. A short explanation of what is happening now and what you want to change is enough to start the conversation.

Discuss social media strategy ↗

What we need from you

Your current social profiles and brand assets
Products, stories and expertise worth sharing
Approval owners and any response/escalation rules

What we check before handover

Review existing profiles, audience needs and business goals.
Agree responsibilities and how the strategy will be reviewed.
Agreed deliverables, review notes and ownership are documented.

Frequently Asked Questions

Clear Answers, To
Quick Solutions

Common questions about social media strategy, project planning and what is included in an agreed scope.

Do we need to be active on every platform?
No. The plan should focus on platforms that fit your audience, goals and capacity. A smaller, consistent presence is a valid option when resources are limited.
Does strategy include producing posts?
Content production and publishing are included only when agreed. A strategy can also be handed to your own team as a direction for future work.
How are the scope, timeline and cost agreed?
We review your requirements, existing assets and dependencies before proposing deliverables and milestones. The proposal sets review rounds, responsibilities and costs. Additional requirements are agreed separately.
How do I get started?
Use the form below or email info@picturearc.com. Describe what you need, select the parent service and mention Social Media Strategy in your message. Please share system access only through an agreed secure method.

Social Media Strategy